TCM came to MAMMAL to revamp their broadcasting through bumper IDs that play before and after their classic movies. Each piece centers on a distinct C, exploring its unique personality and movement through action-driven match cuts. For example, shifting from melancholic scenes to moments that are overtly goofy and outlandish. After rotoscoping the subjects, the Cs are embedded behind them, creating a more interactive experience that further integrates the brand into the films themselves.